[This story was written by Facebook Journalism Project, which is providing support to ONA20 Everywhere.]
The Facebook Journalism Project is once again pleased to support ONA20 Everywhere.
Our goal at this year’s conference is to share lessons learned from some of our highest-impact initiatives, while shipping the latest product knowledge and supporting your questions at Office Hours.
Here’s where to find us in sessions and on Grip, ONA20’s networking portal and exhibit hall.
Thursday, Oct. 1
11:30 a.m.–12:15 p.m. ET (15:30–16:15 UTC): Midway Office Hours
Come chat with local news partner development manager Dara Levy to learn some simple audience development tips and tricks for your organization on Facebook, or ask burning questions related to growing your audience, improving engagement on Facebook and Instagram, and monetizing on our platforms.
1:30 p.m.–2:15 p.m. ET (17:30–18:15 UTC): How Instagram Fellows Are Helping Transform Local Newsrooms
Meet three young journalists who spent their summer in local newsrooms across the country, where they developed and implemented an Instagram strategy to support their publisher’s business goals. The three, along with their peers, compiled a digital playbook with replicable, innovative ideas for their newsrooms to maintain high reach and engagement beyond the fellowship. The fellows will share their strategies to reach a larger, and younger, audience and increase engagement.
Featuring: Rebecca Rosenblat (Facebook Journalism Project), Liat Kornowski (Instagram Local News Fellowship Program Manager), Arin Jemerson (Instagram Local News Fellow), Estefania Mitre (Instagram Local News Fellow) and Elie Levine (Instagram Local News Fellow).
More: Meet The Instagram Local News Fellows
Friday, Oct. 2
10:30 a.m.–11:15 a.m. ET (14:30–15:15 UTC): How To Grow Your Reader Revenue by Testing Faster & Better: Lessons from the Facebook Accelerator
Since its inception in 2018, the Facebook Accelerator program has helped 120 global news publishers generate more than $30 million in lifetime value through increased subscriptions, memberships and donations.
If you are a news publisher looking to strengthen your reader revenue business, this session from Accelerator leaders and alumni is for you.
Overcome your HPPOs (highest-paid-person’s-opinion), learn more about your audience and help them support you financially by learning to test and iterate faster than ever before. Learn how publishers were “liberated by smallness” and achieved steady revenue growth without expensive technology investments or massive changes to their workflow in this session featuring case studies from the Facebook Accelerator’s Membership community.
Featuring: David Grant, (Facebook Accelerator Program Manager), Duc Luu, (Washington City Paper Director of Development), and Sonya Quick (Voice of OC Digital Editor).
More: Watch 5 Videos On Reader Revenue Growth From The Facebook Accelerator
2 p.m.–2:45 p.m. ET (18–18:45 UTC): Midway Office Hours
Come chat with Facebook local news partner development manager Dara Levy to learn some simple audience development tips and tricks for your organization on Facebook, or ask burning questions related to growing your audience, improving engagement on Facebook and Instagram, and monetizing on our platforms.
Tuesday, Oct. 6
2 p.m.–2:45 p.m. ET (18–18:45 UTC): Midway Office Hours
Come chat with Facebook news partner solutions manager Rebecca Nathan to learn some about opportunities to monetize your video, or news partner development manager Dara Levy to ask burning questions related to growing your audience and improving engagement on Facebook and Instagram..
2:45p–3:30p ET (18–19:30 UTC): How Publishers Are Using CrowdTangle To Cover Elections
Learn how national and local news organizations are covering the U.S. elections on Facebook and Instagram, and hear from NBC News and The Hill on how they use CrowdTangle in their coverage.
Featuring: Samantha Bennet (CrowdTangle), Chris Miles (CrowdTangle), Jareen Imam (NBC News) and Brooke Seipel (The Hill).
More: Resources For Publishers Covering Elections
Thursday, Oct. 8
11:30 a.m.–12:15 p.m. ET (15:30–16:15 UTC): Midway Office Hours
Come chat with Facebook local news partner development manager Dara Levy to learn some simple audience development tips and tricks for your organization on Facebook, or ask burning questions related to growing your audience, improving engagement and monetizing on Facebook and Instagram.
12:15 p.m.–1 p.m. ET (16:15–17 UTC): How Local Publishers Are Using COVID Grants
When the Facebook Journalism Project awarded $10.3 million to 144 local U.S. newsrooms in May as part of its COVID-19 Local News Relief Fund Grant Program, the project set out to ensure long-term sustainability and business transformation for local news organizations, including many of those hardest hit by the coronavirus pandemic’s economic toll.
Join the Facebook Journalism Project, Local Media Association and this dynamic panel of local newsroom leaders for actionable insights on how the funding enabled publishers to maintain or add jobs, expand or improve news coverage for specific communities and grow audience and technological capabilities.
Featuring: Dorrine Mendoza (Facebook News Partnerships), Emilie Lutostanski (Local Media Association), and more to come.