The Facebook Journalism Project sponsored four sessions for ONA20 Everywhere attendees: How Instagram Fellows are Helping Transform Local Newsrooms, How To Grow Your Reader Revenue by Testing Faster & Better: Lessons from the Facebook Accelerator, How Publishers Are Using CrowdTangle To Cover Elections, and How Local Publishers Are Using COVID Grants. We’ve collected the on-demand videos for all four sessions here.
How To Grow Your Reader Revenue by Testing Faster & Better: Lessons from the Facebook Accelerator
Overcome your HPPOs (highest-paid-person’s-opinion), learn more about your audience and help them support you financially more than ever by learning to test and iterate faster than ever before. Learn how publishers were “liberated by smallness” and achieved steady revenue growth without expensive technology investments or massive changes to their workflow in this session featuring case studies from the Facebook Accelerator’s Membership community.
How Publishers are Using CrowdTangle to Cover Elections
Learn how national and local news organizations are covering the U.S. elections on Facebook and Instagram, and hear from NBC News and The Hill on how they use CrowdTangle in their coverage.
How Local Publishers Are Using COVID Grants
A dynamic panel of local newsroom leaders share actionable insights on how they are using COVID relief grants to catalyze change by Facebook Journalism Project and the Local Media Association.
How Instagram Fellows are Helping Transform Local Newsrooms
Meet three young journalists who spent their college break in local newsrooms across the country developing and implementing an Instagram strategy that supports each publisher’s business goals, as well as a playbook with easy-to-execute strategies for editors to maintain the profile after the fellowship. Fellows will share strategies to reach a larger and younger audience, increase engagement and generate subscriptions from Instagram.