Journalism costs money. Have you talked about this with your users? Do they know why supporting you is important to the communities you serve? Talking about your value is an important way to build trust and Trusting News has some advice on how you can do it.
This is part of a five-part series created for ONA20 Everywhere by Trusting News, a nonprofit research and training project that empowers journalists to demonstrate credibility and earn trust, . You can watch all five parts now here! The series can be watched in any order, and none of the videos are longer than five minutes. While the series uses the lens of political coverage to share why and how to defend your journalism, the concepts shared are applicable to any area of reporting
Resources:
- Sign up for no cost, personalized one-on-one trust coaching with Trusting News here
- Get one quick, actionable tip for earning trust in the Trust Tips Newsletter
- 10 days of tips on trustworthy elections coverage through text message
- Free election help for newsrooms
This session is part of the Midway programming. Learn more about the Trusting News and other great Midway participants in the ONA20 Grip platform.
