How Crosswords and Other Puzzles Can Create More Loyal Readers (and Higher Revenue)

  • Friday, Oct 02 – 1 PM – 1:30 PM ET (17 – 17:30 UTC)
  • #ONA20
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Crosswords and other puzzles have been valued by print readers for generations. They can be even more valuable for online publications. The New York Times is an obvious example. But other news sites around the world are taking their own approach to using puzzles to drive loyalty and grow revenue. This session shares examples and best practices of how a new era of games is a growing part of habit-forming news products.

This session is designed to:

  • inspire innovative ways to engage readers and build a loyal audience.
  • exploring novel ways to increasing CPM rates.
  • demonstrate the connection between games as daily habits and daily readers.

This session is part of the Midway programming. Learn more about Amuse Labs and other great Midway participants in the ONA20 Grip platform.

Speaker

John Temple
Chairman and co-founder, Amuse Labs
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Moderator

Hanaa Rifaey
Partnerships, Online News Association
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