Digital Platform Habit-formation: A News Products Case Study

  • Thursday, Oct 15 – 10:30 AM – 11:15 AM
  • #ONA20
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For legacy publishers and new media outlets alike, having a predictable, frequent readership is fundamental to any sustainable subscription model. Go Under the Hood with the team from Twipe to learn how to instill routine, build iterative “habit loops” and move from occasional to habitual engagement.

This session is designed for:

  • Audience professionals seeking tools to convert infrequent visitors
  • Newsrooms interested in forming habits and building loyalty
  • Anyone interested in new research and the latest news products

Moderators

Mary-Katharine Phillips
Media innovation analyst, Twipe
mkarwenpVisit Website

Riccardo Fredro
Business Developer, Twipe