Digital Platform Habit-Formation: A News Products Case Study

  • Thursday, Oct 15 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • Not available virtually
  • #ONA20
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For legacy publishers and new media outlets alike, having a predictable, frequent readership is fundamental to any sustainable subscription model. Go Under the Hood with the team from Twipe to learn how to instill routine, build iterative “habit loops” and move from occasional to habitual engagement. Learn how Schibsted, Norway’s largest publisher, collaborated with Twipe to improve their new product Oppsummert with habit-forming principles, using the Habit-Formation Canvas for News Products.

This session is designed for:

  • Audience professionals seeking tools to convert infrequent visitors
  • Newsrooms interested in forming habits and building loyalty
  • Anyone interested in new research and the latest news products


Mary-Katharine Phillips
Media innovation analyst, Twipe
mkarwenpVisit Website

Riccardo Fredro
Business Developer, Twipe
TwipeMobileVisit Website

Ingrid Puiggené
Product Manager, Aftenposten/Schibsted