Never Let a Crisis Go to Waste: Lessons Learned from Fundraising in a Pandemic

  • Tuesday, Oct 06 – 2:45 PM – 3:30 PM ET (18:45 – 19:30 UTC)
  • Not available virtually
  • #ONA20
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Even as COVID-19 coverage brought unprecedented audiences to local newsrooms, collapsing ad revenue and necessarily removed paywalls have left budget shortfalls. For some publishers, philanthropic fundraising has helped meet that need.

Join this essential session to hear from news leaders who led successful fundraising campaigns emphasizing local connectivity and public-service journalism.

This session is designed for:

  • Newsrooms confronting falling revenue amid rising readerships
  • Anyone interested in learning how philanthropic giving can support nonprofit and for-profit newsrooms
  • Revenue officers looking for best-practice strategies and technique


Annie Madonia
Chief Advancement Officer, The Lenfest Institute for Journalism

Kristi Waite
Director of Development, The Seattle Times
kristiwaiteVisit Website

Terry Quinn
Chief Development Officer, The Texas Tribune
Texas Tribune, Inc.

Fraser Nelson
Proprietor, Fraser Nelson LLC