Making Analytics Useful to Journalists: Best Practices and Core Principles

  • Friday, Oct 02 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • Not available virtually
  • #ONA20
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By prioritizing consistency, transparency and data-driven decision making, newsroom analytics teams can increase adoption of audience data by journalists and make their work relevant and useful to their journalist colleagues.

Join this fireside chat with the director of analytics for The New York Times, James G. Robinson, to learn from his newsroom’s best practices, core principles and surprising insights.

This session is designed for:

  • Analytics professionals interested in collaborating with journalists
  • Newsroom leaders who would like to build consistent, transparent and data-driven decision structures
  • Anyone who believes analysts’ work serves everyone


James Robinson
Director, Analytics, The New York Times
JamesGRobinsonVisit Website


Millie Tran
Chief Product Officer, The Texas Tribune
millieVisit Website