Managing Metrics that Matter for Subscriptions

  • Wednesday, Oct 07 – 1:15 PM – 2 PM ET (17:15 – 18 UTC)
  • Not available virtually
  • #ONA20
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All publishers want to become indispensable to their audiences. They want to know what drives engagement and subscriptions, how to make their work part of a reader’s or viewer's daily habit and how deeply to cover topics that matter. Those questions are not easily answered with conventional web analytics that were never intended for journalists. But there is a better way. In this conversation, you will hear newsroom leaders share their strategies for using audience data to build coverage plans and editorial experiments to serve community needs, boost engagement, drive subscriptions and retain new audiences.

This session is designed for:

  • Audience professionals looking for a best practices and first-person accounts
  • Newsroom leaders considering building products to drive subscriptions or shifting business models
  • Anyone who wants to learn how to use data as an audience listening tool


Adrienne Shih
Audience Engagement Editor, Los Angeles Times
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Sarah Zimmerman
Deputy Digital and Audience Engagement Editor, Crain's Chicago Business
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Mike Denison
Audience Engagement Editor, Science News
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Liz Worthington
Director of Metrics for News, American Press Institute
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