The Member-driven Newsroom: What it Is, How to Become One and How to Make it Stick

  • Friday, Oct 02 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • #ONA20
To access this session, register here for ONA20 Everywhere: ONA20! Already registered? Log into your account.

Join this Under the Hood session for highlights and tips from the Membership Puzzle Project and Lenfest Institute’s recently published Membership Guide, a tactical, practical guide to developing and sustaining a membership strategy.

With guidance from Membership Guide researchers, this session will explicate the handbook’s practical advice, tactics and templates.

This session is designed for:

  • Membership managers who could use a practical, accessible, sharable resource
  • News leaders exploring if membership is a good fit for their organizations
  • Anyone interested in how membership models have proliferated around the world


Jorge Caraballo
Growth Editor, Radio Ambulante
@jorgecaraballoVisit Website

Kary Perez
Senior Marketing Manager, Chalkbeat
Kary Perez

Alysia Harris
Editor, Scalawag


Ariel Zirulnick
Lead editor, fund director, Membership Puzzle Project
azirulnickVisit Website

Elizabeth Hansen
Research Fellow, Harvard Kennedy School