The Member-driven Newsroom: What it Is, How to Become One and How to Make it Stick

  • Friday, Oct 02 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • Not available virtually
  • #ONA20
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Join this Under the Hood session for highlights and tips from the Membership Puzzle Project and Lenfest Institute’s recently published Membership Guide, a tactical, practical guide to developing and sustaining a membership strategy.

With guidance from Membership Guide researchers, this session will explicate the handbook’s practical advice, tactics and templates.

This session is designed for:

  • Membership managers who could use a practical, accessible, sharable resource
  • News leaders exploring if membership is a good fit for their organizations
  • Anyone interested in how membership models have proliferated around the world


Jorge Caraballo
Growth Editor, Radio Ambulante
@jorgecaraballoVisit Website

Kary Perez
Senior Marketing Manager, Chalkbeat
Kary Perez

Alysia Harris
Editor, Scalawag


Elizabeth Hansen
Research Fellow, Harvard Kennedy School