Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive look at email newsletter products covers information-needs assessments, surveys and interviews, super-readers, “challenge” categories and more.
This session is designed for:
- Newsrooms looking to conduct more accurate, actionable audience research
- Audience professionals interested in closing an information loop
- Anyone who would like to better understand how readers are using journalism products
Speakers
Faye Teng
UX Designer, The Lenfest Institute of Journalism
Carrie Porter
Founder, Ralstin Agency
carolineporter • Visit Website
Emily Roseman
Media Researcher & Consultant, Independent
@emilyroseman1