Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive look at email newsletter products covers information-needs assessments, surveys and interviews, super-readers, “challenge” categories and more.
This session is designed for:
- Newsrooms looking to conduct more accurate, actionable audience research
- Audience professionals interested in closing an information loop
- Anyone who would like to better understand how readers are using journalism products
Speakers
![](https://ona20.journalists.org/wp-content/uploads/sites/7/2020/09/LenfestInstitute_7711.jpg?w=300)
Faye Teng
UX Designer, The Lenfest Institute of Journalism
![](https://ona20.journalists.org/wp-content/uploads/sites/7/2020/09/CarriePorter_18-copy.jpg?w=300)
Carrie Porter
Founder, Ralstin Agency
carolineporter • Visit Website
![](https://ona20.journalists.org/wp-content/uploads/sites/7/2020/09/headshot-1.png?w=300)
Emily Roseman
Media Researcher & Consultant, Independent
@emilyroseman1