Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience

  • Tuesday, Oct 06 – 1:15 PM – 2 PM
  • #ONA20
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Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive look at email newsletter products covers information-needs assessments, surveys and interviews, super-readers, “challenge” categories and more.

This session is designed for:

  • Newsrooms looking to conduct more accurate, actionable audience research
  • Audience professionals interested in closing an information loop
  • Anyone who would like to better understand how readers are using journalism products

Speakers

Faye Teng

Carrie Porter
Founder, Ralstin Agency
carolineporterVisit Website

Emily Roseman
Media Researcher & Consultant, Independent
@emilyroseman1