Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience

  • Tuesday, Oct 06 – 1:15 PM – 2 PM ET (17:15 – 18 UTC)
  • Not available virtually
  • #ONA20
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Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive look at email newsletter products covers information-needs assessments, surveys and interviews, super-readers, “challenge” categories and more.

This session is designed for:

  • Newsrooms looking to conduct more accurate, actionable audience research
  • Audience professionals interested in closing an information loop
  • Anyone who would like to better understand how readers are using journalism products


Faye Teng
UX Designer, The Lenfest Institute of Journalism

Carrie Porter
Founder, Ralstin Agency
carolineporterVisit Website

Emily Roseman
Media Researcher & Consultant, Independent