What We Learned Studying Push Notifications for a Year

  • Thursday, Oct 08 – 12:15 PM – 1 PM ET (16:15 – 17 UTC)
  • #ONA20
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Join this best practices session and learn how to better use push notifications from RJI Fellows Virginia Arrigucci and Krystal Knapp, whose research on consumer and publisher surveys, focus groups and notification analyses brought to light key strategies applicable to media outlets big and small.

This session is designed for:

  • Audience professionals interested in more data to back decision making
  • Newsrooms looking to make the most of their push notifications
  • Anyone who would like a better understanding of news consumer behavior

Speakers

Krystal Knapp
Founding Editor, Princeton Community Media
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Virginia Arrigucci
Audience development manager, The Associated Press

Moderator

Randy Picht
Executive Director, University of Missouri - Donald W. Reynolds Journalism Institute
rpicht