TikTok in the Newsroom: A Strategy for Would-Be Users

  • Thursday, Oct 01 – 1:30 PM – 2:15 PM ET (17:30 – 18:15 UTC)
  • #ONA20
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Join Washington Post TikTok GuyTM Dave Jorgenson for a wide-ranging conversation with Kalhan Rosenblatt from NBC News about building a social video strategy at a legacy outlet, how TikTok is a different kind of social platform, highly-political acquisition offer and what to make of Instagram Reels.

This session is designed for:

  • Newsrooms considering (or reconsidering) their TikTok strategy
  • Newsroom leaders excited by storytelling potential of new technologies
  • Anyone interested in understanding our hyper-connected, gamified, digital-first future

Speaker

Dave Jorgenson
Washington Post TikTok Guy, The Washington Post
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Moderator

Kalhan Rosenblatt
Youth and Internet Culture Reporter, NBC News
KalhanR