Ashley Alvarado

  • Director, Community Engagement
  • Southern California Public Radio (KPCC-LAist)

Ashley Alvarado is the director of community engagement at Southern California Public Radio (KPCC + LAist). She works to develop strategies and opportunities to engage new and existing audiences across platforms. Ashley is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming, and grow audience. Among her efforts is the engagement-driven, community-centered live storytelling series Unheard LA, leading human-centered design projects, and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas. She also serves as board president of Journalism That Matters, on the steering committee of Gather, as a senior fellow with the Center for Health Journalism, and as a curator for American Press Institute’s BetterNews.org. In 2019, SCPR won the inaugural Gather Award for engaged journalism portfolio at the Online Journalism Awards.