Ashley Alvarado is vice president of community engagement and strategic initiatives at Southern California Public Radio (KPCC + LAist). She works to develop strategies and opportunities to engage new and existing audiences across platforms. Ashley is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming, and grow audience. Among her efforts is the engagement-driven, community-centered live storytelling series Unheard LA; chairing the organization’s diversity, equity, and inclusion task force; leading human-centered design projects; and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with journalists around specific themes or coverage areas. She also serves as board president of Journalism That Matters, on the board of ONA, on the advisory committee of Gather, on the national advisory board of Poynter, as a Table Stakes coach, and as a curator for American Press Institute’s BetterNews.org. In 2019, SCPR won the inaugural Gather Award for engaged journalism portfolio at the Online Journalism Awards. SCPR won the award again in 2020.