Mary-Katharine Phillips is a media innovation analyst for Twipe, a leading provider of premium digital editions and habit formation technology for news media. Her latest research looks at how publishers are developing products with reader habit formation in mind. She has a particular research interest in creating finishable news products and the business case for audio. Originally from the United States, she’s been living in Belgium for the past 8 years.
- Thursday, Oct 15 - Digital Platform Habit-Formation: A News Products Case Study from ONA20