How We Leverage Online Gatherings For News, Revenue, and the Crazy Coronavirus Reality

Face to Face Meet-ups Became an Impossible Way to Connect this Spring, but Education Week’s Online Summits served our readers throughout.

In this session, we’ll share how we confront the challenge Coronavirus posed to our readers who didn’t want to get together face to face. We’ll explore the opportunity this presented to put meaningful front page content in front of our readers in a new format: online summits.

Using an online meet-up platform, editors and reporters have developed a content-rich venue for us to quickly assemble an audience of over 1,000 around top-of-mind issues. The newsroom plays the significant role in directly messaging to readers for 2 hours in a live event online. And the readers come. So do underwriters.

Find out how your team can deliver direct Q&A with your audience in a new model that delivers your revenue folks a chance to deliver the kind of business that keeps journalism alive and well. Best of all, newsroom leaders can showcase your publication’s expertise on and depth in the issues your readers most care about.

Suggested Speaker(s)

  • Matthew Cibellis
    Director of Programming, Education Week
  • TBD, an editor, likely Kevin Bushweller
    Assistant Managing Editor, Education Week