How local newsrooms used product thinking in a pandemic to fulfill their public-service missions
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Where IS your search traffic coming from in 2020?
Find where your articles, videos and other content appear on Google, and why it matters to your search traffic and bottom line.
The member-driven newsroom: What it is, how to become one, and how to make it stick
Membership Puzzle Project will share highlights and tips on how to use its just-published membership handbook: a practical guide to launching and sustaining a membership program and memberful routines.
What the %&^) should I be tracking in Google? We’ll tell you!
News SEO experts each share their must-track KPI (key performance indicator) and tools to monitor and grow your traffic from search.
Philanthropy & the Newsroom
Two Report for America local newsrooms new to fundraising share the ins and outs of how they brought philanthropy into their newsroom for the first time.
What we learned launching a paywall in the middle of the pandemic
How to speed up your roll out plan, keep track of experiments and iterate quickly in a small news org.
Building a best in class subscription business
A seven step guide to conceiving, designing, launching and optimising a brand new subscription business from scratch.
Reframing Economic Mobility: Lessons from Broke in Philly
We’ll discuss best practices for reporting on economic hardship in a way that builds trust and authenticity.
Newsgathering on the Sofa: How social media helped reporters cover COVID-19
Description: “Stay home” – These are two words journalists would never think of doing when asked to cover the greatest global health emergency in a generation… but that is what journalists had to do. So how did social media step in to support their newsgathering? This panel will run through the best and worst of newsgathering online from tools to disinformation and everything in between.
This is how you cover The Biggest News of the Year: Lessons from COVID-19
Using the coronavirus pandemic as an example of a large-scale disaster, this session will explore how you set up your newsroom, how you deploy resources, and how you innovate and create under pressure to engage, build, and educate your audience during a time of crisis.