CBS News evolved beyond the cellphone push alert we’ve all come to know and expect, bringing alerts to OTT devices in a first-to-market product feature.
This year, CBS News evolved beyond the cellphone push alert we’ve all come to know and expect, bringing alerts to OTT devices in a first-to-market product feature. The CBSN leadership team explains how we’re using “live alerts” to drive deeper engagement and what the road ahead looks like for this cutting-edge feature.
Suggested Speaker(s)
- Christy Tanner
EVP/GM, CBS News Digital - Susanne Mei
SVP, CBS News Digital