What SEO metrics does your newsroom need to know and measure

Rapid-fire presentations from newsrooms that have implemented a successful SEO strategy, and the mistakes they made along the way.

News SEO experts from real newsrooms break down how they implemented search engine optimization, where they were successful and where they went wrong. Why is this important? According to Nieman Lab: “Google remains the most important traffic source for news companies globally, WAN-IFRA says, based on its analysis of 2018 Chartbeat data: It generated for two-thirds of outside traffic in 2018, compared to Facebook’s 30 percent.” After discussing their experiences, we’ll open to audience questions, about strategies they are considering and how to move forward if they’ve tried something that didn’t work out.

Suggested Speaker(s)

  • Chelsey Heath
    News SEO instructor at Arizona State University Cronkite School, Arizona State University
  • Previous speakers we've worked with include Claudio Cabrera of the New York Times.