Creating Loyal Audiences with Pop-up Newsletters

  • Friday, Oct 16 – 9:30 AM – 9:50 AM ET (13:30 – 13:50 UTC)
  • Not available virtually
  • #ONA20
To access this session, register here for ONA20 Everywhere: ONA20! Already registered? Log into your account.

At the start of the pandemic, it seemed like every news outlet launched a coronavirus newsletter.

But what does it take to launch a spur-of-the-moment newsletter or other pop-up news product? Is it possible to turn them into a habit for readers? And ultimately, are they worth the time and energy they entail?

We’ll discuss these questions and how different types of newsrooms can start their own pop-up news products. Speakers will provide best practices on getting the product off the ground — including how to convince the boss it’s worthwhile. We will also review successes and failures in turning a pop-up product into a sustainable driver of loyal audiences.

Speakers

Lindsay Deutsch
Loyalty Editor, USA TODAY
lindsdee

JJ Velasquez
Audience Engagement Editor, San Antonio Report
jjvelasquez

Moderator

Elana Zak
Senior programming editor, CNN Business
elanazak