Creating Loyal Audiences with Pop-up Newsletters

  • Friday, Oct 16 – 9:30 AM – 9:50 AM ET (13:30 – 13:50 UTC)
  • Not available virtually
  • #ONA20
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At the start of the pandemic, it seemed like every news outlet launched a coronavirus newsletter.

But what does it take to launch a spur-of-the-moment newsletter or other pop-up news product? Is it possible to turn them into a habit for readers? And ultimately, are they worth the time and energy they entail?

We’ll discuss these questions and how different types of newsrooms can start their own pop-up news products. Speakers will provide best practices on getting the product off the ground — including how to convince the boss it’s worthwhile. We will also review successes and failures in turning a pop-up product into a sustainable driver of loyal audiences.


Lindsay Deutsch
Loyalty Editor, USA TODAY

JJ Velasquez
Audience Engagement Editor, San Antonio Report


Elana Zak
Senior programming editor, CNN Business