Lessons Learned From Launching a Subscription Business for a Legacy Magazine Brand

  • Thursday, Oct 08 – 11 AM – 11:20 AM ET (15 – 15:20 UTC)
  • Not available virtually
  • #ONA20
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Please note: This session is prerecorded and, in most cases, speakers will join the text chat to help answer your questions.


A year ago, on September 5, 2019, The Atlantic re-launched its digital subscription paywall, 10 years after rolling back a metered paywall business model and while simultaneously building a new registration experience.

This Under the Hood session will take a closer look at launching digital subscription products, including recommendations on launching tests to encourage quick learnings and after-revenue growth.