This session will examine how newsroom metrics are changing, including revealing looks at This is Tucson’s “Jessica” persona and NowThis’s shift to qualitative data, among other data insights from a moderated panel of experts.
This session is designed for:
- Audience professionals interested in developing more relevant metrics
- Editors and journalists seeking insight into how impact and solutions-focused metrics will impact their work
- Anyone who would like to know more about how to measure comments, shares and responses to calls to action
General Manager of Niche Audience Development, Arizona Daily Star, #ThisIsTucson