The Shift to Loyalty: Evolving Business Models Changing the Metrics that Matter

  • Thursday, Oct 01 – 1:30 PM – 2:15 PM ET (17:30 – 18:15 UTC)
  • #ONA20
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This session will examine how newsroom metrics are changing, including revealing looks at This is Tucson’s “Jessica” persona and NowThis’s shift to qualitative data, among other data insights from a moderated panel of experts.

This session is designed for:

  • Audience professionals interested in developing more relevant metrics
  • Editors and journalists seeking insight into how impact and solutions-focused metrics will impact their work
  • Anyone who would like to know more about how to measure comments, shares and responses to calls to action


Rubina Fillion
Director of Audience, The New York Times Opinion

Versha Sharma
Senior Correspondent, NowThis

Irene McKisson
General Manager of Niche Audience Development, Arizona Daily Star, #ThisIsTucson


Meena Thiruvengadam
Writer, Consultant, Self-Employed
@meena_thiruVisit Website