The Shift to Loyalty: Evolving Business Models Changing the Metrics that Matter

  • Thursday, Oct 01 – 1:30 PM – 2:15 PM ET (17:30 – 18:15 UTC)
  • Not available virtually
  • #ONA20
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This session will examine how newsroom metrics are changing, including revealing looks at This is Tucson’s “Jessica” persona and NowThis’s shift to qualitative data, among other data insights from a moderated panel of experts.

This session is designed for:

  • Audience professionals interested in developing more relevant metrics
  • Editors and journalists seeking insight into how impact and solutions-focused metrics will impact their work
  • Anyone who would like to know more about how to measure comments, shares and responses to calls to action


Irene McKisson
General Manager of Niche Audience Development, Arizona Daily Star, #ThisIsTucson