Agility in community funding: how to pivot in times of extreme change

All news organizations have an opportunity to be forthright and work creatively to ask for community support as we navigate the “aftertimes.”

The need for local news and information has never been greater. Our coverage of coronavirus affirms this. The economic impacts of the virus also mean newsrooms are on an accelerated path to audience revenue as a primary driver. This session will cover how for-profit news organizations can make a direct and successful appeal for community support via partnerships, crowd-funding, grants and more. We will share our process, how we adjusted given coronavirus, and also our outcomes.

Suggested Speaker(s)

  • Lauren Gustus
    Director of Community Funding & West Region Editor, McClatchy
  • Cynthia DuBose
    Audience Growth Editor, McClatchy, McClatchy