Pressing send on a newsletter doesn’t mean it’s achieving your audience, editorial or business objectives. Let’s fix that.
Are you getting enough out of your newsletters? Do you have a way of measuring their effectiveness? During this session, participants will develop a plan to transform struggling newsletters into audience-oriented, revenue-generating products. We’ll show newsrooms how to identify the audience data needed to assess where they are succeeding and failing; and we’ll show them how to incorporate design, voice and workflows so they can build dynamic yet sustainable products.
Suggested Speaker(s)
- Rebecca Quarls
Senior Director, Membership, News Revenue Hub - Evan Mackinder
Director of Audience, News Revenue Hub