Pivoting your products during a crisis

How local newsrooms used product thinking in a pandemic to fulfill their public-service missions

As news of coronavirus’s spread to the U.S. broke, newsrooms like CalMatters, Montana Free Press and WLRN quickly honed reader feedback to refine existing products and launch new ones, helping their communities unpack the crisis and its implications at the state and local level. Hear from each newsroom on which strategies and tactics they will and won’t keep in their crisis reporting and audience engagement playbooks.

Suggested Speaker(s)

  • Neil Chase
    CEO, CalMatters
  • Katie Lepri
    Engagement producer, WLRN News