Let’s break down the tactics key publishers took during covid-19, how that translated to the reader, what the results were, and if they kept that audience or lost it.
Covid-19 has tested us in a lot of different ways and posed an incredibly interesting challenge to publishers: how do you continue to grow readership during a global pandemic? Readers are hungry for up-to-date information from reputable publishers. And while many publishers were seeing phenomenal growth in readership, unique visits, and time spent on site – how did that translate to them growing their digital communities, their business, and help them prepare for the next global crisis?
- Jesse Moeinifar