Applying best practices from leading European publishers to the American context
The newspaper industry is in trouble. With most news content available for free on websites and with declining advertising revenues, both publishers and readers are suffering. Readers no longer find the value in paying for journalism, missing the valuable pay-worth service of judgement and curation that journalism institutions used to provide, while publishers suffer from being stuck in advertising based business models that no longer deliver since the rise of ad-blocking technology.
European countries such as Sweden, Belgium and France have found ways to use new technologies including AI and personalisation to help reaffirm the value of journalism as an important factor for a healthy society. Join this session for a focused look at what American news media can learn from Europe.
- Mary-Katharine Phillips
Media Innovation Analyst, Twipe