What the %&^) should I be tracking in Google? We’ll tell you!

News SEO experts each share their must-track KPI (key performance indicator) and tools to monitor and grow your traffic from search.

Does your newsroom know where your Google traffic is coming from? Or how much you’re getting? According to Nieman Lab: “Google remains the most important traffic source for news companies globally, WAN-IFRA says, based on its analysis of 2018 Chartbeat data: It generated for two-thirds of outside traffic in 2018, compared to Facebook’s 30 percent.” In this session, news search engine optimization (SEO) experts from Europe and the U.S. will share the search metric they think is most important, why and the best way to track it – including tools, tips and tricks.

Suggested Speaker(s)

  • Chelsey Heath
    SEO Strategist, The News Dashboard
  • We will get 1-2 other newsroom/publishing SEO experts.