Find where your articles, videos and other content appear on Google, and why it matters to your search traffic and bottom line.
We break down the latest changes to Google from a news publisher’s perspective. Why is this important? According to Nieman Lab: “Google remains the most important traffic source for news companies globally, WAN-IFRA says, based on its analysis of 2018 Chartbeat data: It generated for two-thirds of outside traffic in 2018, compared to Facebook’s 30 percent.” We’ll cover changes to the Mobile News Box; the possibility of Accelerated Mobile Pages on desktop and why they’re important; how Google News’ algorithm is now favoring video and “original reporting”; if Google Discover might be your new source of search traffic; etc. and most importantly, we’ll show you why understanding how search users find your content helps you strategize and optimize your way to quality search traffic.
- Chelsey Heath
News SEO Strategist, The News Dashboard
- For this panel we will get 2 other newsroom publishing news seo experts.
In the past we have appeared on panels with Claudio Cabrera of the New York Times, etc.