Earn Trust to Help You Survive and Thrive Financially (and Retain Subscribers!)

  • Friday, Oct 16 – 11:30 AM – 11:35 AM ET (15:30 – 15:35 UTC)
  • Not available virtually
  • #ONA20
To access this session, register here for ONA20 Everywhere: ONA20! Already registered? Log into your account.

Journalism costs money. Have you talked about this with your users? Do they know why supporting you is important to the communities you serve? Talking about your value is an important way to build trust and Trusting News has some advice on how you can do it.

This is part of a five-part series created for ONA20 Everywhere by Trusting News, a nonprofit research and training project that empowers journalists to demonstrate credibility and earn trust, . You can watch all five parts now here! The series can be watched in any order, and none of the videos are longer than five minutes. While the series uses the lens of political coverage to share why and how to defend your journalism, the concepts shared are applicable to any area of reporting


This session is part of the Midway programming. Learn more about the Trusting News and other great Midway participants in the ONA20 Grip platform.