Fika med SVT: Culture Change, Over Coffee and Cake

  • Thursday, Oct 15 – 10:30 AM – 11:15 AM ET (14:30 – 15:15 UTC)
  • Not available virtually
  • #ONA20
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Four years ago, buffeted by political and media upheaval, Swedish national broadcaster SVT undertook a culture-change project radical in its humility: They scheduled meetings by the hundreds at schools, workplaces, sports clubs and anywhere else they were invited.

Designed around the daily Swedish tradition of “fika” — a slow, social coffee break — these conversations eschewed marketing talk, valued curiosity and began the process of transformational culture change.

So, take a minute, grab something sweet and caffeinated and join this essential discussion on culture change, news habits and listening to your audiences — and share photos of your #fika at the hashtag above!

This session is designed for:

  • Legacy outlets facing down existential change
  • Newsrooms interested in engaging with and learning from their audiences
  • Anyone who values thoughtful conversation over a cup of coffee and a bite to eat