Email newsletters are a growing channel for publishers, thanks to strong engagement and a direct, first-party relationship with readers. WhereBy.Us will share lessons learned from its network of local newsletters around the US, and demo its new platform Letterhead, which puts all the tools in one place for editorial newsletter publishers to create and monetize newsletters.
This session is designed for:
- Publishers interested in email newsletters
- Individual writers considering building their own newsletter
This session is sponsored by the John S. and James L. Knight Foundation and is part of the ONA20 Knight Series, which is made up 10 short, impactful discussions focused on practical tools to support the journalism community, such as combating mis/disinformation, improving email newsletters, connecting diverse talent with organizations committed to more equitable newsroom culture and more. See the schedule for the series, as well as Knight's other ONA20 offerings, at this link.