Carrie Porter is a journalist and media strategist. Her consulting work largely focuses on business models for journalism, working with media companies, academic institutions and others on subjects such as newsletter strategy, partnership models and fundraising. Recent research projects have explored best practices for climate change reporting, collaborations and audience engagement strategies. Prior to launching her consultancy, Ralstin Agency, Caroline worked as a staff reporter for The Wall Street Journal in the Chicago and Los Angeles bureaus, serving as the national K-12 education reporter. She has also produced animated videos on news literacy and served as an adjunct lecturer at Northwestern University’s Medill School. Most recently, she produced an audio program on homelessness in Los Angeles and Berlin for The Big Pond, a podcast from the Goethe Institute and distributed by PRX.
- Tuesday, Oct 6, 1:15 pm - Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience from ONA20