Using rigorous academic research standards, we tested multiple approaches to engage readers on Facebook with fact-checking content. Here’s the data.
We wanted to know what approaches worked best to get people on Facebook who aren’t looking for fact-checking content to click on fact-checking content. This research across thousands of users yielded insights that all news organizations can use.
- Angie Drobnic Holan
PolitiFact Editor-in-Chief, PolitiFact and the Poynter Institute
- Ethan Porter
Assistant Professor of Media and Public Affairs, Institute for Data, Democracy & Politics at George Washington University