Evidence-based strategies for correcting false information on Facebook

Using rigorous academic research standards, we tested multiple approaches to engage readers on Facebook with fact-checking content. Here’s the data.

We wanted to know what approaches worked best to get people on Facebook who aren’t looking for fact-checking content to click on fact-checking content. This research across thousands of users yielded insights that all news organizations can use.

Suggested Speaker(s)

  • Angie Drobnic Holan
    PolitiFact Editor-in-Chief, PolitiFact and the Poynter Institute
  • Ethan Porter
    Assistant Professor of Media and Public Affairs, Institute for Data, Democracy & Politics at George Washington University