Habit-forming news productst

Learnings from 8 leading publishers in the sphere of habit-forming news produts

News organisations have long been the kings in understanding and designing a habit-forming product: every morning, with a cup of coffee, people would start their day by reading their newspaper. How can we take these learnings from over 400 years and apply them to the digital space? This session will cover best practices from new research, including insights from eight leading publishers across the US and Europe. Attendees will leave with a habit-formation canvas for rethinking their news product experiences.

Suggested Speaker(s)

  • Mary-Katharine Phillips
    Media Innovation Analyst, Twipe