Learn how to integrate SEO in to your product development so that your news site will always get the best chance to achieve SEO success.
Maintaining a news website that adheres to all of Google’s requirements is an ongoing challenge, especially with Google’s rapid pace of change and constant algorithm updates. Ensuring your news articles can be speedily crawled and flawlessly indexed can mean the difference between Top Stories success or languishing in the hidden depths of Google News.
In this talk you’ll learn the core processes of Google’s search engine – crawling, indexing, and ranking – and how you can ensure your web product remains at the forefront of Google’s algorithms.
Lastly we’ll share some optimization tactics that can be automated to a degree to facilitate strong Google rankings in your website’s key topical areas.
- Barry Adams
SEO Consultant, Polemic Digital