Personal Branding 101 for young journalists

There’s one thing all young journalists need when starting their careers, a strong personal brand—but how do you create one?

Whether your writing for Refinery29, The Hustle, The New York Times, there’s one thing that all journalists need—a strong personal brand. A personal brand can convey your trustworthiness, expertise, and give you credibility, which is especially important when you’re just starting. But how do you create a personal brand, and is it necessary?

Working for nearly a decade as a producer on shows like Fox’s Geraldo at Large, MSNBC’s The Abrams Report and Deborah Norville Tonight, and producer for CNN’s Issues with Jane Velez-Mitchell, and ABC’s Good Morning America, Annie Scranton knows how a personal brand can help you get ahead in your career. In this session, geared towards young journalists, Annie will walk the audience through real-world case studies of personal brands she’s helped build like Bustle’s Erin Delmore, Business Insider’s Sonam Sheth, and other journalists brands. She’ll dive into what worked, lessons she learned along the way, and share her 5 steps for creating a strong brand.

Suggested Speaker(s)

  • Annie Scranton
    President & Founder, Pace Public Relations