A seven step guide to conceiving, designing, launching and optimising a brand new subscription business from scratch.
We’ll be running you through the seven steps you will need to take in order to create a world class subscription business. We’ll include the process, best practices, tips, gotchas and real world examples of what to do and what not to do every step of the way. We’ll throw in stories and stats from working with publishers such Tortoise Media, Sightline, The Independent, Conde Nast and The Economist.
Steps include:
1. Getting the customer proposition right
2. Understanding the value equation
3. Identifying execution capabilities
4. Designing your product
5. Building your product ready for launch
6. Launching, learning, iterating
7. Operating and optimizing
Suggested Speaker(s)
- Jonny Kaldor
Co founder and CEO, Pugpig