Find out how real-time data and audience segmentation from Newsroom, Taboola’s data analytics platform, helps drive subscription strategy for digital news publishers.
ONA Insights 2020 – Suggestion (May 6)
Find out how real-time data and audience segmentation from Newsroom, Taboola’s data analytics platform, helps drive subscription strategy for digital news publishers.
Combining seven key metrics, Newsroom identifies articles and topics that are directly converting users into subscribers, providing essential data for journalists to produce insight-driven content and contribute directly to reader revenue.
This interactive workshop will include a discussion to identify the most important audience metrics for increasing loyalty and subscription, plus a fun section around guessing which articles convert the most, using real-life examples from publishers that work with Taboola Newsroom.
In addition, it will lift the lid on Newsroom’s AI-powered audience insights platform that is currently used by more than 400 major news publishers worldwide.
Suggested Speaker(s)
- Nigel Vincent
Newsroom Engagement Manager EMEA, Taboola