What we learned launching a paywall in the middle of the pandemic

How to speed up your roll out plan, keep track of experiments and iterate quickly in a small news org.

We spent months and months planning the rollout of our paywall: A/B testing that would run for weeks, targeted emails spread out over months. Then we launched—it was the last day I was in the office before the quarantine hit. With the immediate hit to the global economy—including our own revenue—we had to quickly rethink everything: Should our coronavirus coverage be free when we’re pushing subscriptions? How can we get people who are worried about losing their job to pay for journalism? We couldn’t spare any lost revenue, so we had to experiment, analyze and iterate quickly—all while running a newsroom covering a global crisis.

Suggested Speaker(s)

  • Rachel Schallom
    Deputy editor, digital, Fortune