Why people give to the news

The latest research on for and non-profit newsrooms

Whether seeking subscribers or launching a membership program, your newsroom is constantly looking for the right way to attract – and keep – supporters. But in a world of “free” content, who are the people now paying for the news? And what’s the best way to attract them in the first place? Join leading researchers from Gallup and the University of Texas to break down the latest supporter demographics, and the messaging that is pulling on the hearts and wallets of today’s news supporters.

Suggested Speaker(s)

  • Talia Stroud
    Director of the Center for Media Engagement, University of Texas
  • Someone from Gallup